I’ve been a blogging dermatologist now for a little over six months. I’ve written more than 60 blog posts and it’s a good time for me to reflect back on this new creative process to figure out where my blog should go from here.
Over the six months, my blog posts have evolved. Having web-based, skin care reference information for my patients has always had the biggest impact on what I write. The feedback I’ve received from readers and the questions that non-patients submit to me for ‘Ask Dr. Bailey’ are shaping my choice of topics and post format. In looking back on what’s worked really well and what’s not grabbed either me or my readers, my conclusions are:
- I realize that I measure my blog content by how well it helps my patients take care of their skin at home. I’m most pleased by the posts that teach and explain my skin care recommendations for the most common skin problems that I treat in my practice. I think my best blog posts are those that I repeatedly send patients to for reference, or for additional information on something we’re addressing in their office visit.
- I’ve also learned that, for the most part, I need to keep the blog post topics short and concise; presenting information in easily-digested quick reads. My first blog entries were huge, covering a topic completely. That’s just too much, for both me and my readers. Letting go of the science writing and developing a more journalistic writing style is definitely a creative work-in-progress for me. For a gal that had a pocket protector in college, I’ve got some serious science baggage to sort through, but I’m giving it my complete attention.
My 10 best and most helpful dermatology blog posts from the first 6 months of OTB Skin Care Blog
Tips For Seborrheic Dermatitis (a 6 part series for face and scalp dandruff care)
Kefir, The Best Probiotic For Skin Health (a 2 part series with complete instructions for making kefir)
My goal for the second six months as a dermatologist blogger: concise, easy-reading posts that either help people take good care of their skin and their general health between doctor visits or that provide a real dermatologist’s opinion on popular skin care topics. I’ll still throw in occasional posts for my out of town patients on what to do in Sebastopol, some posts on what’s new in my office and occasional ‘wild card ‘posts just for fun. I love the comments from readers — keep ’em comin’ — you shape the topics I write about.
Thanks for reading, I’m having fun blogging!
Cynthia Bailey MD