Roundup of Popular Cancer News and Events

Cynthia Bailey, MD|June 22, 2015

Cancer News Roundup Between the Internet, magazines, television, radio and so much more, media is everywhere these days. Despite this, it can be difficult to keep up with all the news and happenings going on, especially around a specific topic like cancer. For this reason, we decided to make things easier for you and put everything in one place: Hold a Coke With your Boobs Challenge - Does it Actually Help? There's been a challenge that's gone viral, called "Hold a Coke With Your Boobs." The purported premise is to raise awareness for breast cancer by holding a coke between your breasts. Some people who have gone through breast cancer don't find it funny, and it fact, find it trivializes the trauma they endured in their fight to survive breast cancer. Dr. Bailey among them. According to PIX 11, a news station from New York, the Breast Cancer Research Foundation doesn't support the campaign and wouldn't be accepting any donations on their behalf. Here's the story: (shared via Young Survival Coalition on Facebook)   Cancer Breakthrough: Drug mix "shrinks 60% of melanomas" - BBC News This video by the BBC is reporting on a new type of cancer treatment drug that allows our immunity to fight the melanoma on it's own. In fact, in trials, the drug combination stopped the progression of cancer in nearly 60% of the patients for a year. "These drugs don't kill cancerous tissues themselves - they enable the immune system to do that," explains the BBC.   Video on Metastatic Cancer Goes Viral Holley Kitchen posted this video to her Facebook page on her struggles with Stage IV metastatic cancer June 3, 2015. Kitchen told PEOPLE magazine she was just hoping for 1,000 views. As of this posting, her video has almost 50 million views. Kitchen wrote in the video that her goal was to educate people. Well, we think she's done a great job of accomplishing her goal!   David Arquette's PSA for Breast Cancer Awareness Actor David Arquette teamed with to bring awareness (and humor) to self-breast exams.   Melanoma Rates Have Doubled Over the Last 30 Years, A New Study Reports Daily Rx breaks down the new report out from the CDC that melanoma rates have doubled over the last 30 years. According to the Skin Cancer Foundation, almost 50 million patients are treated each year for skin cancer. While melanoma accounts for only 2% of skin cancer cases, it is responsible for the vast majority of skin cancer deaths, reports the Skin Cancer Foundation.   Latest from Dr. Bailey Here is also a great article from Dr. Bailey recently published through PearlPoint Cancer Support in honor of National Cancer Survivor Day June 7, detailing her struggles and triumphs with breast cancer.  

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